Jade Griffiths

Jade Griffiths is Head of Internal Corporate Communications, International at Amazon, where she leads internal communications strategy across 29+ markets, shaping executive narrative and employee engagement programs for more than 270,000+ colleagues. She advises senior leaders on complex change, reputation-sensitive communications, and multi-channel content designed to connect global audiences to organizational vision and priorities. Before taking on her international role, Jade spent nearly four years as Head of Internal Communications for Amazon's UK and Ireland operations, where she led flagship initiatives including UKI Live—one of the company's largest in-person employee engagement events—and spearheaded the global expansion of the "Only at Amazon" employee activation program. Prior to Amazon, Jade held senior communications roles at some of the UK's most recognized brands. At BT, she played a central role in internal communications during the £12.5 billion integration of BT and EE, aligning more than 20,000 employees behind a shared purpose through enterprise messaging and executive advisory. She also held senior positions at EE, and Sky, building deep expertise in large-scale transformation, culture change, and employee engagement across complex, fast-moving organizations. Jade holds a BA (Hons) in English Literature from Cardiff University and a Professional Diploma in Marketing from the Chartered Institute of Marketing. She is passionate about the power of authentic storytelling, creative content, and insight-led strategy to drive meaningful employee connection—and is increasingly focused on how AI and emerging tools can transform the communications profession.