Client: Simply Business
A sizable gap exists between those who want to start a business and those who do, with the entrepreneur gap especially large for young people. Backed by insight that fear of failure is the biggest barrier, we hijacked A-Level Results Day - when success and failure are judged most publicly - to launch the Young Entrepreneurs Fund including £50,000 in grants and business mentoring. Anchored by Professor Green's lived experience as a young entrepreneur, the campaign drove 12,000 applications, created 10 incredible youth founders and positioned Simply Business as a champion of the UK’s young entrepreneurs.
