The Launch of Bupa's Medication Check

The BGIUK Corporate Affairs team launched Bupa’s first to market Medication Check product; a pioneering ‘genomic’ DNA test that offers personalised guidance on the effectiveness of over 100 common medications, helping people get the right medicine, at the right dose, first time.

Through highly targeted media activity, use of Bupa and third-party expert voices, carefully considered talent appealing to target audiences and culminating in a “mesmerising” large scale activation, the team sought to demystify genomics and move the conversation towards truly personalised healthcare, improving health outcomes.

The integrated campaign comprising research-led storytelling, strategic media engagement and a high-impact immersive experience truly moved the needle on sales, sentiment and awareness, delivering on the brief to “create something truly remarkable”.