Client: SquareTrade
How much do you care about your phone? We created ‘The Connection Test’, a world-first biometric experiment to show people’s emotional response to items they care about, including their phones. Revealing that emotional reactions to devices matched - and even exceeded - responses to pets, sports memorabilia, and loved ones. This thumb-stopping content engaged B2B audiences in an unordinary way for SquareTrade’s device insurance messaging, all leading to their most successful campaign, incredible cut-through at MWC, outstanding media coverage from Fast Company to Good Morning Britain, industry-smashing social engagement and unprecedented business opportunities.
