The communication campaign for the Cris-Tim Family Holding IPO

Client: Cris-Tim Family Holding

With a 33-year presence in the industry, Cris-Tim is the leader in the Romanian cold cuts and ready meals markets. 2025 is a milestone in its history as it is the year the company entered the capital market. The decision to transform into a publicly traded company was a move with high stakes, given its major investment plan, with the goal of becoming the largest Romanian producer in the agribusiness sector by 2030.

In this context, the communication campaign developed and implemented by Rogalski Damaschin had, on one hand, the aim of amplifying the existing trust capital and further strengthening the brand's reputation, and, on the other hand, of providing clear information about the transformation process and the company’s development plans, ensuring that the existing trust capital will be carried forward into the future.

The communication campaign was tailored for each important stage of the process and targeted investors, business communities, company employees, clients, mass media and partners, focusing on transparency and trustworthiness.

With a 360-degree strategy that included a TV campaign, digital and social media extensions, and a PR plan around the ITF, Prospectus and listing stages, the campaign contributed to creating the largest wave of investments in the history of the Romanian capital market. The company floated after closing a successful IPO worth EUR 89.3mn, market capitalization of EUR 261.3mn, and a boost in terms of reputation and credibility.