The Bupa Wellbeing Index 2025

Using Bupa’s proprietary data and bespoke research among employers and employees, our multi-stakeholder corporate affairs strategy was implemented to launch our landmark Bupa Wellbeing Index (BWI) as a platform to spark a national conversation on the changing world of work and the health needs of modern workers. We engaged Government and market commentators to shape the outcomes of the Keep Britain Working review in line with our recommendations and insights.

Through start-to-finish collaboration with national newspaper health editors, we developed a cohesive news narrative for the BWI that sparked conversation and achieved unrivalled cut through and long term talkability with national press, along with a successful launch event at London Stadium attended by 60+ journalists and mental health thought leaders.

Showing business impact more broadly than media relations, impactful engagement with Sir Charlie Mayfield and the Keep Britain Working review also led to Bupa being named a Vanguard of the review, working with government to trial solutions being considered for future policy.