The Arton Capital Affluence and Elections Campaign

Client: Arton Capital

Globally, the investment migration market – often known as ‘citizenship by investment’ – is under attack. Political reform drives - even direct curtailment of activities - have put pressure on the entire industry. Challenged with supporting Arton Capital’s desire to maintain this revenue-driving aspect of its services and strengthen the industry’s general perception, we developed a campaign that would position it as the forward-thinking champion of an industry under threat.

With a modest budget of just over £11K, we created the Arton Capital Affluence & Elections Survey - a data-led, media-first campaign that explored how political instability in key markets (US, Germany, Canada) influenced high-net-worth individuals’ desire for a second citizenship or residency. By polling over 3,000 millionaires and tying findings to live election cycles, we generated a recurring, newsworthy bellwether linking politics, prosperity, and mobility.

Executed with precision timing and localised storytelling, the campaign placed Arton Capital at the heart of global conversations on wealth and migration. Coverage spanned more than 350 articles, including 36 tier-one titles such as Bloomberg, Fortune, and CNBC. Inbound media enquiries increased by 450%, while client inquiries for investment migration programmes rose 47%, delivering a 23% uplift in qualified leads.

Arton’s media share of voice soared by 345% against its largest competitor, Henley & Partners, within four months. Beyond purely commercial results, the campaign reframed investment migration as a legitimate strategic response to political and economic uncertainty - earning Arton recognition as the trusted expert shaping the future of global mobility.