Verisure’s Milestone Nasdaq Stockholm Listing

Verisure, the world’s leading provider of professionally monitored security services by customers served, listed on Nasdaq Stockholm on 8 October 2025. The IPO became Sweden’s largest in 25 years and Europe’s biggest since 2022.

The moment demanded flawless end-to-end communication to manage intense media interest, market expectations and global stakeholder visibility. It was supported by a best-in-class communications strategy, which included successful management of early media speculation and devising a plan to raise and boost Verisure’s corporate profile with financial audiences.

Verisure chose Stockholm reflecting its strong Swedish roots, while the IPO size and the company’s international profile, meant Verisure needed to attract both local and international investors. Verisure’s communications team and its agency executed a dual‑pronged media strategy engineered to engage top-tier international and local media outlets and stakeholders.

Verisure secured extensive coverage throughout the IPO process, which resulted in nearly 4,200 media articles, with 16 billion reach. The communications team also redesigned and expanded the corporate website, media-trained spokespeople, and established a new approach to its communications function.

On Listing Day, Verisure brought its purpose of protecting what matters most to life by transforming Nasdaq Stockholm. The bell‑ringing ceremony featured two symbolic moments: Nasdaq’s historic 1863 bell rung by its leadership team, and a second bell rung by employees and partners. A comprehensive internal programme united colleagues across countries, building pride and engagement. Verisure’s IPO was highlighted and praised in the media and has earned awards such as IFR EMEA IPO of the Year.