Peter Klomp, Head of Communications, Advocacy & Campaigns

As Head of Advocacy and Campaigns at UEFA, Peter Klomp has reimagined the role of football as a powerful driver of social change. By embedding social purpose into UEFA’s core strategy, he has positioned the organisation as a global leader in socially responsible sports governance. Klomp’s approach is built on strategic collaboration, intergenerational engagement, and evidence-based innovation. He has forged impactful partnerships with NGOs, governments, and educational institutions, ensuring UEFA’s initiatives are inclusive, scalable, and rooted in real-world needs. His campaigns are designed to bridge generational divides through authentic storytelling, gamification, and peer-led education. 

Under his leadership, UEFA has delivered tangible and measurable impact across Europe. A campaign like ‘Get Trained, Save Lives’ has currently trained over 200,000 fans in CPR, potentially saving 7,500 lives. The ‘Take Care’ programme, addressing youth health, is projected to reach one million young people by 2028. Campaigns such as ‘Sign for an Equal Game’ and ‘Real Scars’ have mobilised millions and led to systemic reforms, whilst his numerous grassroots programmes spanned from refugee support in Italy to mental health awareness in Northern Europe. 

Beyond programme and campaign delivery, Klomp has shaped policy, mentored emerging leaders, and elevated UEFA’s as a benchmark for purpose-driven leadership in sport. His ability to innovate within a complex organisation and deliver lasting societal impact makes him a true change maker. Recognising Klomp would not only honour a visionary leader, but celebrate the transformative power of football to unite communities and shape more just and compassionate societies.