Project Marlin

Aspen’s return to the public markets in May 2025 marked one of the most significant corporate milestones of the year within the insurance and capital markets sectors. The company delivered an upsized New York Stock Exchange (NYSE) listing - the first IPO following ‘Liberation Day’ - that raised US$ 400 million and valued the business at $3 billion. The transaction represented the culmination of a multi-year transformation, and communications played a central role in the success of the IPO.

Aspen’s global communications programme focused on presenting a , credible differentiated and consistent account of Aspen’s value proposition. A priority was preparing Aspen’s executive leadership team for the heightened visibility and scrutiny of a major listing. Messaging was aligned across all audiences and touchpoints, including employees, clients, investors and regulators, reinforcing confidence in Aspen’s business model, governance and long-term strategy. Communications materials were designed to be accessible to a broad range of audiences, highlighting the company’s transformation, culture and track record. The programme also benefited from close collaboration with Aspen’s marketing and investor relations teams as well as the teams at FTI Consulting, Sidley Austin LLP, NYSE and Q4 Inc, thereby ensuring seamless coordination across listing‑day activity and stakeholder engagement.

The strong Day One performance, with shares trading up significantly, reflected the effectiveness of a comprehensive communications strategy. Aspen’s strengthened reputation was further recognised when the company was named Carrier of the Year at the industry-leading 2025 Insurance Insider Awards, an accolade driven largely by the success of the IPO.