Momemtum's 25th Anniversary

On 1 June 2025, Momentum celebrated a remarkable milestone: 25 years as Eurostar’s exclusive hospitality partner. More than an anniversary, it was an opportunity to unveil our refreshed brand identity and narrative, while honouring the 1,000 employees who have shaped our story.

Over one month of celebrations, recognition, and storytelling, our fully integrated campaign engaged colleagues across all our locations, connecting past, present, and future, with one clear objective: to inspire pride, unity, and belonging, and to remind everyone that Momentum’s success has always been driven by its people.

A highlight of the campaign was “Momentum Tales”, an invitation for all colleagues to share their most memorable moment at Momentum. The collected stories formed a book – a shared narrative of dedication and hospitality, distributed company-wide.

Complementing this was the “Winning Hand” poster campaign, which showcased colleagues’ lives beyond the uniform – from gardeners and DJs to nurses and climbers – capturing the richness and diversity of our people. Displayed across all sites and shared on LinkedIn, the series celebrated individuality and collective pride.

Supported by local celebrations, fun competitions and a steady internal communications drumbeat, Momentum’s 25th anniversary became more than a campaign – it was a heartfelt tribute to 25 years of hospitality, people, and purpose.