Mo Does Every Job at the Airport

In an industry-first, Manchester Airports Group (MAG) has been working Mohammed Taher – aka Mo T, The Airport Guy over the last year to showcase the variety of exciting careers on offer across its three airports – Manchester, London Stansted and East Midlands.

Mo T has amassed more than one million followers across his social media channels which focus on engaging and educational videos about aviation.

Under the name ‘Mo Does Every Job at the Airport’, the partnership sees MAG’s external Communications team together with its People and Talent Acquisition teams work with Mo to create exciting and engaging content which showcases the breadth of opportunity at its airports, aligned closely with the recruitment needs of the business.

Appearing alongside Mo T, each video features colleagues from across the business including data analysts, bus drivers, cleaners and many more. For each role, a long form YouTube video is created alongside a series of short form reels which MAG and Mo collaborate on across all channels.

As a result of the partnership, 228 people have cited the Mo T video series as the way in which they found about the role they were applying for, according to data from MAG’s recruitment team. Of those applicants, 72 were successfully shortlisted during the application process.