M&G

Over the past year, our in-house communications team has demonstrated exceptional performance and achieved significant milestones as part of a new strategy to drive collaboration, consistency and impact, while at the same time improving our levels of engagement.

Our refocused strategy reflects feedback from stakeholders on how we can support the goals of M&G through 4 key themes: build our brand, make a greater impact, improve ways of working and build stronger relationships. We anchored all our activity against these themes, to provide clear direction, measurable impact and consistency in messaging.

The impact has been clear. We’ve: - transformed perceptions of our brand, and won thousands more followers on social media; - shone a light on the impact of our unique business model with significant top tier media pieces; - taken a thought leadership position on the need to reframe retirement, reaching policy experts and personal finance audiences; and - delivered best in class executive profiling with multiple op-eds and broadcast interviews resulting in the biggest jump of any company in press rankings.

Our achievements have been fostered in a diverse, inclusive and flexible environment where colleagues are empowered and supported to be their best at work. Over the year we’re proud to be operating with business-leading levels of gender diversity and team engagement.

The result? An in-house communications team delivering strategic outputs, thought leadership on key UK wide industry topics and impactful modern campaigns to change traditional perceptions.