Let’s transform the future

FINN Partners supported an international, collaborative network of communications professionals in the fields of climate, energy and nature with a campaign designed to engage the ‘moveable middle’ to push policy makers and regulators to invest in, and encourage, the use of renewable energy solutions. The challenge was complex: we had to find the audience in six disparate EU markets, understand what they believed about how making the switch to renewable energy would impact their own lives, and then find advocates willing to tell stories about how electrification would make lives easier in ways that countered prevailing belief in each market.

This work demonstrates FINN’s ability to create ‘something from nothing’. We undertook bespoke research in multiple languages and cultures, recruited key opinion leaders and micro-influencers aligned to local preference, to speak on the topic, and created stories that engaged broadcast producers and news programming, succeeding in changing public opinion on critical climate issues — driving positive behavioural change, and contributing to successful political campaigns and legislation change around Europe.

The campaign achieved: • 474 pieces of coverage, reaching over 264M people • 41% of coverage secured in Tier 1 media (target: 25%) • A measurable decline in consumer favourability towards natural gas (down 1–7 percentage points across the different countries)