Let's Go!

Golin

Client: The Magnum Ice Cream Company

The Magnum Ice Cream Company (TMICC) used the "Let's Go!" internal communications campaign to transform its public listing across three stock exchanges into a deeply personal celebration for 19,000 employees worldwide. Day 1 was about employees taking ownership of their collective future as part of the world’s largest ice cream company, not just TMICC going public. Ensuring every team member felt pride and confidence in company's independent future.