Lansons Team Farner

2025 was a step-change year for Lansons. Under new leadership, we accelerated growth, influence and impact. We delivered a 134% uplift in organic growth, invested in a major agency-wide AI programme, rebuilt our creative capability and won highly competitive pitches across an increasingly diversified client base including BT, Legal & General, UK Finance, The Duchy of Cornwall and The Earthshot Prize. This momentum was matched by stability with 83% of clients and 86% of our people choosing to stay at Lansons.

We evolved how modern corporate affairs is delivered for clients. Creative, digital, AI and advisory were integrated into a campaigning offer built to shape behaviour, earn trust and influence public debate. At the same time, we expanded our corporate advisory work, strengthening our role as trusted counsel at moments of political, regulatory and reputational scrutiny.

We delivered high impact work nationally and globally. Helping VodafoneThree refine their story as one of the biggest investors in the UK telecoms network following their merger. We led global communications for The Earthshot Prize. We helped secure go ahead for Sizewell C and London Luton Airport expansion.

Our performance highlights that growth and values-led leadership go hand in hand. In a year where our people shaped our commitment to flexible working, their contributions were rewarded at scale. Our belief in social impact saw us donate 1% of profits to charity, introduce not-for-profit campaigning credits, retain 67% female leadership and set out a path to net positive.