Building Global Issues Management for The Magnum Ice Cream Company

Client: The Magnum Ice Cream Company

When a crisis threatened Magnum's global reputation and flagship Cannes Film Festival activation, Golin's rapid response not only contained the damage but prompted a complete transformation of The Magnum Ice Cream Company’s global crisis management playbook and capabilities across its portfolio. Delivering a fresh approach for the newly independent company, embedding smart process, AI, app innovation and putting their leadership to the test through immersive corporate theatre.