Fixing the Broken Chain

Client: Santander

We worked with leading economists to create an agenda-setting report that diagnosed the problems in the UK’s homebuying system – and the actions required to fix it. Our targeted, multi-channel content strategy secured top-level engagement with government and positioned Santander UK as a responsible leader in the sector.

Santander UK sought to demonstrate both its understanding of the challenges facing homebuyers and its leadership in supporting buyers facing these challenges, while positioning it as an authority on digital innovation.

The campaign aimed to increase visibility, engage policymakers and industry stakeholders to drive practical change in the homebuying space.