Creating a UK National Food Campaign

Client: Bakkavor

MHP advised FTSE250 food producer, Bakkavor, on its recommended £1.2bn acquisition byGreencore, in one of the highest-profile UK corporate transactions of 2025 - set to create a £4bn revenue convenience food leader.

We successfully managed a major leak of the plans to Bloomberg, before developing and articulating the strategic rationale and communications strategy for each of the transaction phases, ensuring effective communications with all of the Group’s internal and external stakeholders, with clear messaging across multiple regulatory announcements, including during a CMA Phase 1 investigation.

We worked closely with the Company and its advisers on the communications surrounding the transaction, resulting in a positive response from investors and stakeholders which, together with well-informed media coverage, contributed to a smooth and successful M&A process (set to complete in early 2026), with share prices well above the level implied bythe recommended offer, indicating strong support for the combination of the two businesses.