Chew Plants not Plastic

Client: Nuud

For founder-led start-up Nuud Chewing Gum, W Capital put a spotlight on a public health scandal that made Britain and the government question what it’s been unknowingly chewing on since 1899.

Through a combination of science-based strategy and politically charged creative, we raised awareness of a filthy secret that the industry’s been hiding for hundreds of years and descended on No. 10 to drive much needed change, and take Big Gum to task.

This is a story of how we helped a start-up with a mission shine a light on an impending health time bomb, earn the backing of 47 MPs, land broadcast coverage for days, all while landing multiple new listings at the likes of Ocado and Co-op – giving the public a viable healthy alternative, and giving the government a mouthful of truth that’s left it gagging for reform.