BSI (British Standards Institution)

Team BSI, a dynamic nine-person powerhouse led by Jennifer Lipman, has fundamentally transformed BSI's PR and external communications. Moving from reactive B2B comms to proactive, reputation-building initiatives, the team has significantly elevated BSI's global profile, securing regular top-tier media coverage in outlets like the FT, Guardian, and Reuters, and shaping key industry thinking.

With a mandate to drive industry conversations around sustainability, digital/AI, and the future of work, Team BSI has delivered exceptional impact. Key campaigns include the "Circular Tipping Point," achieving over 2.7 million impressions, and the AI/Digital initiative, which saw a remarkable 417% increase in impressions. Their "Future of Work" campaign generated extensive media coverage and parliamentary engagement, demonstrating BSI's influence.

The team's success is underpinned by its collaborative, diverse, and inclusive culture, which champions flexible working and reflects the very changes BSI advocates for. This approach has resulted in an outstanding 10,200+ pieces of coverage, 5 FT stories, and surveys of 25,000+ leaders in 2025, showcasing Team BSI's unparalleled ability to generate impact and thought leadership.