British Dental Association

A small team of 5 has moved NHS dentistry from the periphery to a top-tier doorstep issue and frontpage news, putting skillsets in both public relations and public affairs to work in tandem. We have worked to secure the highest levels of political traction for the service in its 77-year history, framing it not merely as an ongoing healthcare concern, but as a social justice issue during a cost-of-living crisis.