Amplifying Peel Hunt’s voice

Client: Peel Hunt

Sodali & Co was appointed to elevate Peel Hunt as a champion of UK capital markets reform and to differentiate it from larger investment banks. The objective was not simply to increase coverage, but to support visibility and influence - ensuring Peel Hunt’s views were heard and trusted by policymakers shaping the future of UK markets. 

The strategy was built on a clear insight: policy influence follows credibility, and credibility is supported by consistent, high-quality thought leadership in agenda-setting media. Sodali designed a targeted media programme that positioned Peel Hunt’s spokespeople as authoritative voices. CEO Steven Fine was elevated as a leading commentator on competitiveness and market structure, supported by Charles Hall as an expert on equity markets, and Kallum Pickering as a respected macroeconomic voice. Complex issues were translated into clear, compelling commentary tailored to Tier 1 national, financial and broadcast outlets read by decision-makers. 

Execution focused on moments of maximum policy relevance, including Budgets and regulatory debates. High-profile opinion pieces, interviews and broadcast appearances significantly increased visibility, nearly doubling total media mentions to 2.9k. Steven Fine became a regular national commentator across The Telegraph, The Times, Bloomberg, City A.M. and BBC Radio 4’s Today Programme. 

The results marked a step change in Peel Hunt’s influence, with regular engagement with HM Treasury, Downing Street, the FCA and parliamentary committees. Peel Hunt was also invited onto the Treasury’s Listing Taskforce, and contributed directly to government policy reviews - demonstrating the power of earned media to deliver real-world policy impact.