Client: Chemist4U
Chemist4U set out to stand against bullying and shame in the GLP‑1 conversation, shifting focus from what people lose to what they gain: confidence, health and control. We built a culture-led campaign fronted by DJ Fat Tony and Amy Tapper, supported by paid/gifted social and influencers to spark empathetic discussion and challenge judgement. To date it has secured 27 pieces of coverage across broadcast, national, consumer, regional and marketing trade, delivering 313M+ reach and 100% positive sentiment. Talent content has reached almost 2m: Fat Tony 410k views/3k engagements; Amy 1.4m views/18.4k engagements, plus 250k+ influencer views (more pending) so far.
