Ben Stead

Ben is a senior brand and experience leader with 20 years' experience across luxury hospitality, global brands and complex customer and employee experiences. He has worked with almost 600 hotels and cruise properties across 45 brands, spanning operational leadership, consulting, brand strategy and experience design. His career includes senior roles with NEOM and IHG, where he led global brand and experience programmes, transformation initiatives and multidisciplinary teams across international markets. He is particularly interested in the intersection of brand, behaviour and experience and how organisations turn strategy and values into experiences that people genuinely feel. Ben currently works as a fractional CMO, helping organisations build distinctive brands and experiences that are strategically compelling, behaviourally informed and commercially effective.